Design-thinking and Concept-building Workshops
Helping teams and individuals navigate change
and build new competencies through facilitation, training and guidance

About Design-Thinking in English
About concept development

Empathize - Define - Ideate - Prototype - Test

What is design-thinking?
  • Design thinking is a human-centered, iterative approach to problem-solving that focuses on understanding real user needs, generating possible solutions, and testing them quickly to reduce risk before committing resources.
See problem-solving methods and ideation techniques in practice
Design-thinking methods include but not limited by
  • Defining the problem properly
  • Outlining customer journey
  • Brainstorming
  • Sketching and prototyping
  • Testing and validating solutions
“I believe that human creativity will continue to play a crucial role as AI evolves.
— Mike Peng
Resources
Methodologies
I have background in UX, Teaching and Digital Media
  • Design-thinking and human-centered design
    I believe in those methods that proved their efficiency in driving innovation in companies as IBM, HPI, SMBC, AirBnb, UberEats, Shimano, etc.
  • Agile Principles and Mindset
    I am certified in Agile (including facilitation for SAFe) and enhance team dynamics through fostering collaboration, and implementing effective communication strategies like regular feedback and some team-building exercises
  • Modern tools and experimentation
    I use modern tools and promote experimentation. Participants will learn how to frame ideas as experiments and bring others along on your creative vision.

Training experience
  • Expertise in EU
    I ran a dozen of workshops of different kinds: started with workshops needed for Agile adoption on my Tech projects, continued with 7+ of problem-solving workshops at Globant and then, inspired by the local Agile community, organised concept-building and design-thinking workshops together with partner companies and independently.
  • Recent Upskilling and Certification
    • AI Design-Thinking (Julia Lettinger course) - certificate (2026)
    • Innovation and Commercialization, 5-weeks program by Riga Business School and UniLab
    AgileByExample, October 2024, Public Speaker
    SMBC Hackathon (Dubai, London, Berlin), January 2025
  • Resources and Support
    I use Facilitators guides (Design KIT, SAFe materials and others).
    Every participant receives a number of digital templates and handouts that are either custom content assets or content from recognized sources for activities covering all stages of Design Thinking: Empathize, Define, Ideate, Prototype, and Test.​
    Read more here: https://dschool.stanford.edu/, https://www.ideo.com/.
    And in Polish: https://designthinking.pl/, https://thisisdesignthinking.net/
    https://www.ideou.com/blogs/inspiration.

As a Facilitator, I am responsible for creating a great learning experience for people new to design-thinking methods, so I encourage participants to roll up their sleeves and learn by doing. This requires some comfort and discomfort at the same time. I value complementary strengths and differing perspectives, and I put my energy into creating a space where people feel safe, trusted, and responsible for the outcome together.

Who are my workshops for?
  • Cross-functional teams working with tech products
  • Teams in Businesses in the domains of: Web3, Banking (teaching to launch POC and initiatives in Sustainability), Beauty (product concepts in AI content tools), EdTech (universities, colleges) and others.
  • Project managers and UX/UI designers.

Additional value
Using the method of observation I help identify team members with leadership capabilities and give advice on how to mentor & grow them.
My work at three Global hackathons
  • London
  • Dubai
  • Frankfurt

Results at SMBC:
  • Over 15 POCs produced by the end of three days with one winning solutions selected by the company board by the end of months.
Linkedin post.

Concept-building workshop, Agile By Example, October 2024
or Ask for a Syllabus for both types of workshops (response within 48h)
alla.bukuyazava@gmail.com; alla.bukuyazava@pm-level.eu
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